Leadership Experience That Drives Results

Dirk Wilfling - Fractional CFO & CPO

12+ Years in Finance & Product Leadership

With over a decade of experience spanning both finance and product leadership roles, I bring a unique perspective to growing businesses. My career has taken me from working with early-stage startups to scaling organizations and established enterprises, giving me insight into the challenges businesses face at each growth stage.

This dual expertise allows me to bridge the gap between finance and product – two critical functions that often operate in silos but should be closely aligned for maximum business impact.

I'm passionate about helping businesses achieve sustainable growth through strategic leadership and hands-on execution.

Key Expertise Areas

Financial expertise illustration

Fractional CFO

Strategic Financial Planning

Investment Readiness & Fundraising

Financial Operations & Systems

Cash Flow Management

Fractional CPO

Product Strategy

Developer Leadership

Ideation & Discovery

Roadmap Execution

Past Experience

Some of the companies I've worked with throughout my career

Kapwork
Modular
New4Med
Deutsche Telekom
Pynk
Algoly
Amazon Alexa
Avania

Why I Believe in Fractional Leadership

Personal Story

After years in full-time leadership roles, I noticed a pattern: many growing businesses desperately needed senior expertise in finance and product but couldn't justify (or afford) full-time C-level salaries. They were stuck hiring either junior talent without strategic experience or engaging traditional consultants who delivered recommendations but not implementation.

I founded Placetrace Solutions to bridge this gap – providing embedded leadership that delivers both strategic direction and hands-on implementation at a fraction of the cost of a full-time hire. My mission is to democratize access to senior leadership expertise for growing businesses, helping them scale sustainably without overextending their resources.

Vision Statement

Placetrace Solutions exists to transform how businesses access leadership expertise. I envision a world where companies of all sizes can tap into the strategic guidance they need, exactly when they need it, without the traditional constraints of full-time hires or traditional consulting models.

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My Approach to Partnership

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Transparency

I believe in clear communication and no surprises. You'll always know exactly where things stand, what I'm working on, and what to expect next. This extends to pricing as well – one flat rate with no hidden fees or scope creep.

Results-Focus

Success is measured by business outcomes, not hours worked or deliverables created. I focus on driving measurable impact aligned with your specific goals, whether that's improved margins, faster product delivery, or readiness for your next funding round.

Knowledge Transfer

My goal isn't to create dependency but to build capability within your team. Throughout our engagement, I'll share my expertise, develop your internal talent, and establish processes that continue to deliver value long after our work together ends.

Flexibility

Business needs evolve, and I adapt accordingly. Whether you need intensive support during a critical phase or ongoing guidance as you grow, my engagement model flexes to match your changing requirements.

Let's Discuss Your Business Needs

Every business has unique challenges and opportunities. I'd love to learn about yours and explore how strategic finance or product leadership could help you achieve your goals.

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